SERVICES
MARKETING STRATEGY and B2B FRACTIONAL CMO SERVICES FOR PROFESSIONAL SERVICES ORGANIZATIONS
Marketing Strategy Half Day Strategy Session
In this half day session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals. This is beneficial to organizations who need an effective marketing strategy and guidance on how to deploy that end-to-end marketing strategy:
5-hour Strategy Session for your team using the Marketing Strategy Ecosystem to focus your marketing strategy. Each 1-1 session is based on your company’s needs. We work with you to develop a marketing strategy that drives demand for your services.
Delivery includes immediate marketing punch list, brand and messaging audit, social media audit, marketing and systems audit, a customer journey map, a 6 month marketing overview and execution plan.
FRACTIONAL CMO SERVICES
FRACTIONAL CMO - ENGAGED
Engaged Fractional CMO Responsibilities include:
Strategy: Translate the Leadership’s vision into a marketing strategy based on business goals and objectives
Campaigns: Builds a go-to-market strategy that prioritizes high-impact marketing campaigns
Leadership: Provides marketing leadership and coaching to the marketing department and is responsible for overseeing day-to-day marketing campaigns
Results: Ongoing campaign optimization. Reports weekly to Leadership on all KPIs mutually defined as important
Talent: Assists in finding, interviewing, and managing qualified talent to implement marketing strategy (FTE’s, agencies and contractor support)
Problem solving: Continually innovate ways to reach marketing and sales goals despite roadblocks
FRACTIONAL CMO - ONGOING ADVISOR
Ongoing Advisor Fractional CMO Responsibilities include:
Strategy: Provide strategic leadership and guidance to the marketing teams implementing the marketing campaigns
Leadership: Provides marketing leadership and coaching to the marketing department
Results: Unlimited email support and communication with the marketing team to deliver on mutually agreed upon KPIs
FRACTIONAL CMO SERVICES
Achieve your growth goals, build your authority, and drive demand for your services. A great Fractional CMO will provide you with STRATEGY. LEADERSHIP. RESULTS.