Sue Mysko
CMO
Sue Mysko is an accomplished senior marketing executive with 25+ years of experience leading marketing and sales initiatives for B2B service based organizations that support business objectives and drive demand for services.
Meet Sue
Sue Mysko is an accomplished senior marketing executive with 25+ years of experience leading marketing and sales initiatives for B2B service-based organizations that support business objectives and drive demand for services.
Her experience spans a wide variety of advisory services including strategy consulting, IT consulting, customer experience and CRM consulting, security consulting, accounting, tax and financial, and legal.
She has established a reputation of success in a broad range of areas including marketing strategy, content strategy and thought leadership, messaging and POV development, sales enablement, internal communications, media relations program management, analyst relations, social media marketing, digital strategy.
Sue has a deep understanding of how a complex, matrixed organization works and the challenges organizations face in today’s B2B environment. Her global perspective is based on living 4 years in Europe and 25+ years working in global roles.
How Sue Has Helped Clients
Sue’s held many Global Marketing Leader roles, based in both North America and Europe, for the world’s largest B2B professional services companies including Accenture, Deloitte, KPMG and Gowlings. A few of her accomplishments include:
Marketing Strategy:
- Manufacturing Consulting: Responsible for marketing programs that generated $21 million in active pipeline, $31 million in incremental pipeline, and $4 million in new wins with a marketing budget of $2.7 million.
- Led and managed the marketing and communications strategy for a 1.4B (US) Global Energy and Chemicals consulting practice, prioritizing and defining internal and external marketing campaign investments for key service/product offerings.
- Tech Strategy and Cyber Security: Simultaneously led and directed marketing and communications strategies for two 1.5B (US) practices. Successfully delivered multiple strategic initiatives, raised brand awareness and generated preference.
Content Strategy and Research:
- CX Strategy: Led the development and execution of four annual “big bet” global research and thought leadership programs.
- Tech Strategy: Partnered with IDC to develop original research on Tech Maturity, with a POV and benchmarking diagnostic as research outputs. POV was individually presented to client roster and submitted to HRB for publication.
- CX Strategy: Flagship research: For 6 years, led the team to develop the Annual Global Consumer Pulse Research: more than 23,000 respondents in 33 countries and 11 industries. Executed integrated global launch campaign with a 67% increase in tier one media coverage; 77% increase in tier two media coverage; online placements were up more than 400%. Within the first 30 days of launch, we had more than 5,700 page views; 2,400 visitors and more than 3,200 downloads, significantly surpassing all company metrics. Developed plug-and-play materials to enable local customization of materials. Worked with all countries to support local roll-out and integrated into local marketing plans
Sales Enablement:
- Cyber Security: Created a sales enablement campaign that created a collaboration between marketing,offering development and biz ops to drive sales growth. Elements included key messages and visual identity, web page, video, sales toolkit. Annual revenue target was met in 5 months.
- Tech platforms: Created a collaboration with SAP marketing to strengthen our relationship and leverage their channels and campaigns to promote and feature key content.
- Cyber Security: Created a strong and trusted adviser relationship with an Information Sharing and Analysis Center. We spoke on the plenary at their annual conference, developed a member guide that was delivered to 1.2K CISO members and hosted and presented at their annual board meeting.
Analyst Relations:
- Led the direction of the media and analyst program. Consistently #1 share of voice; 11th year running, named Leader in Gartner’s CRM magic quadrant. Named to CRM Watchlist Elite Group
- Let the development of presentation material for all analyst briefings (Gartner, Forrester, IDC)
Digital Marketing:
- Successfully boosted annual revenue by 40% through a meticulously executed digital marketing strategy, resulting in a 45% increase in email subscribers and a consistent PPC CTR over 2%.
- Achieved a notable decrease in Customer Acquisition Costs (CAC) by 9%, bolstered MRR for monthly retainer clients by 21%, and sparked robust follower growth and engagement across all organic channels, all while maintaining cost-effectiveness with a $0.41 CPC on FB video ads.
Industry and Functional Expertise
- Strategy Consulting (cross industry)
- Advisory and Tax
- Legal
- IT, Tech and Security
- CRM and Customer Experience
- Automotive, Manufacturing, Energy, FS, Retail Consulting
- B2C and B2B HVAC
- B2B Services
Specialties
- Marketing Strategy
- Integrated Planning and Execution
- Content Strategy
- Branding, Messaging & Positioning
- C-Suite Relationship Building programs
- Acquisition Marketing and Communications
- Client and Opportunity Based Marketing
- Market Research & Analysis
- Media and Analyst Relations
- Metrics and Data-Driven Decision Making
- Sales Enablement
- Alliance & Partner Marketing
Education
- Executive Leadership Skills, Yale School of Management
- Corporate Communications, Graduate Certificate, Seneca College
- B.A. Sociology, McMaster University
Published Works
Marketing doesn’t work like a vending machine. You can’t just drop in a quarter and wait for the results to come out. Marketing is more like a jigsaw puzzle. All the pieces have to work together to get the results you want.
https://www.linkedin.com/pulse/stop-throwing-spaghetti-wall-sue-mysko
KLT” or “Know, Like, Trust” has been the standard advice for building relationships online for years. But is it enough anymore?
As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.” When you’re juggling so many responsibilities it’s easy for things in your business to fall through the cracks. Let’s examine 5 authority building mistakes that will diminish your profits if not fixed right away.
https://www.linkedin.com/pulse/build-your-authority-avoiding-5-costly-mistakes-advantage-sue-mysko
After nourishment, shelter and companionship, stories are the thing we need most in the world.” ~ Philip Pullman, British novelist
https://www.linkedin.com/pulse/tell-story-converts-7-tips-powerful-authority-advantage-sue-mysko/